Apple’s CEO Steve Jobs announced a $200 price drop on their product “iPhone” within 66 days from its launch.
As an iPhone owner, I already know that they will be dropping the price, but I never expected that it will happen so soon. I was having mixed feelings yesterday.
I saw mixed reactions from the people at websites like gizmodo.com or macrumors.com. Those who have bought the iPhones for $600 were crying for their apparent loss and those who never bought the thing were all happy about that.
Anyone who bought the iPhone within the last 14 days can get the $200 discount from Apple, but I was thinking about the frustration of people who bought the iPhone just 15 days ago.
They are not eligible for the $200 discount from apple, as they exceeded the 14 day return policy. They would be really disappointed, isn’t it ?
Also many of the people who bought the phone during the past 2 months are loyal fanboys to Apple and disappointing them would be bad as well.
As per the policy, Apple does not have to care. If the same thing happens to some other company, they would not care as well.
but Apple made a move yesterday, I would say it is very clever, to give $100 back to those early adopters as a store credit.
Now, with that, they have achieved a lot of things in one shot.
1. Apple got their reputation and they showed that they care.
2. They are now making those people to spend that extra $100 again at the Apple store.
3. Since most of the products are above $100, people would spend more money at Apple again and this way they get a bigger market share.
I would say it is a very clever move from Apple. Good Work Apple !